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内容简介本套教材共分2册，第1册为基础英语写作,从一般英语文体的角度出发，阐述有关的写作技巧，内容涵盖选词、造句、段落的写作以及各类体裁文章的写作，力求让学生在学习有关技巧的过程中，对类似的商务英语文体有个初步的印象；第2册为商务英语写作，该册分为两大部分：一部分为商务文件的写作，包括一般的商务信函，如推销信、询问信、订货信、投诉信等；另一部分为公司内部的报告和合同等，其中合同部分有一些英汉对照的样本，供学生学习参考。本套教材配有丰富多样的实践性练习。章节目录Lesson1 ElementsofaGoodBusinessLetter１1.WhatIsaGoodBusinessLetter？１2.TheLayoutofaBusinessLetter２3.AddressingtheEnvelope１６4.TelefaxandEmail１７Exercises２２Lesson2 PromotionCommunications２７1.WhatIsaGoodSalesLetter?２７2.SellingaProduct３１3.SellingaService３６4.MoreSamples４０ Exercises４３Lesson3 RequestLetters４６1.WhatIsanEffectiveRequestLetter?４６2.RequestingDetailedInformationaboutanAdvertisedProduct４９3.RequestingInformationabouttheAvailabilityofaProduct５２4.RequestingInformationaboutanAdvertisedService５５5.RequestingInformationaboutDiscounts５７6.MoreSamples６０Exercises６４Lesson4 ResponseLetters６８1.RespondingtoRequestsforDetailedInformationaboutanAdvertisedProduct６８2.RespondingtoRequestsforInformationaboutanAdvertisedService７23.RespondingtoRequestsforInformationabouttheAvailability ofaProductorService７５4.MoreSamples８１Exercises８４Lesson5 SpecialRequestLetters８７1.AskingforanAppointment８７2.AskingforAdvice９０3.AskingforFreeProducts９２4.RequestingReproductionPrivilegesforCommercialUse９５5.MoreSamples９８ Exercises１０２Lesson6 RespondingtoSpecialRequestLetters１０６1.RespondingtoaRequestforanAppointment１０６2.RespondingtoaRequestforAdvice１０９3.RespondingtoaRequestforFreeProducts１１２4.RespondingtoaRequestforReproductionPrivilegesforCommercialUse１１５5.MoreSamples１１８ Exercises１２２Lesson7 LettersfromCustomerstoSuppliers(I)１２５1.PlacinganOrder１２５2.CancellinganOrder１２８3.ThankingaSupplierforService１３１4.ComplainingaboutUnsatisfactoryServiceorProduct１３３5.MoreSamples１４２ Exercises１５２Lesson8 LettersfromSupplierstoCustomers(I)１５７1.InformingaCustomerabouttheShipmentofGoods１５８2.InformingaCustomerThatYouAreUnabletoFillHisOrder１６０3.ThankingaCustomerforanOrder１６３4.ExpressingAppreciationforSupport１６６5.Explaining　/ApologisingforProblems１６９6.MoreSamples１８４ Exercises１９１Lesson9 LettersfromCustomerstoSuppliers(II)１９６1.AskingforPermissiontoReturnPurchasedGoods１９６2.AskingforEasierPaymentTerms１９９3.MoreSamples２０６ Exercises２１０Lesson10 LettersfromSupplierstoCustomers(II)２１３1.RespondingtoRequestforPermissiontoReturnPurchasedGoods２１４2.RespondingtoRequestConcerningPayment２１７3.MoreSamples２２４ Exercises２２９Lesson11 CollectionLetters２３３1.ElementsofPersuasioninCollectionLetters２３３2.TypesofCollectionLetters２３５3.MoreSamples２４４ Exercises２４７Lesson12 InterofficeLetters(Memorandums)２５０1.FormalandInformalMemorandums２５１2.Request,Confirmation,andProceduralMemorandums２５４3.MoreSamples２６２ Exercises２６６Lesson13 EmploymentCommunications２７１1.WritingJobApplicationLetters２７１2.WritingR sum s２７４3.WritingtoJobApplicants２７７4.AcceptingandDecliningaJobOffer２７９5.MoreSamples２８２ Exercises２８６Lesson14 BusinessInvitationsandResponses２９０1.WritinganInvitation２９０2.MakingResponsestoInvitations２９４3.MoreSamples２９９ Exercises３０１Lesson15 TheWritingofAdvertisements３０６1.AdvertisingandEnglishAdvertisements３０６2.LinguisticFeaturesofAdvertisingEnglish３103.PracticeofCopywriting３２４ Exercises３２9Lesson16 ClassificationandStructureofBusinessReports３３１1.ClassificationofBusinessReports３３１2.BasicElementsandStructureofBusinessReports３３３3.SamplesofFormalandInformalReports３４８ Exercises３６１Lesson17 ProceduresofWritingaFormalBusinessReport３６５1.DeterminingandDefiningtheTopic３６５2.CollectingData３６６3.PresentingYourFindingsandAnalysingtheReportProblem３６６4.PresentingaConclusion３７２5.MakingRecommendationandAnticipatingEffects３７３6.WritingStyle３７４7.Appendix:DifferentKindsofBusinessReports３７７ Exercises３９１Lesson18 BusinessContracts３９７1.TypesofBusinessContracts３９７2.GeneralPrinciplesinWritingandUnderstandingaBusinessContract４０６3.ComponentsofaBusinessContract４０７4.RelevantLaws４１７5.StylisticFeaturesofBusinessContracts４１８6.Appendix:SampleofaContract(withChineseTranslation)４２２ Exercises４２９KeystotheExercises４３１